The Entrepreneur's Workshop is an adaptive, collaborative, for-profit venture, designed to establish and nurture social-business startups.
The MISSION of the Entrepreneur's Workshop is to provide a low-cost professional workspace and idea laboratory, where socially responsible entrepreneurs can develop new business identities in a secure, ethical environment of open communication and collective potential.
Zingerman’s Deli
in Ann Arbor, Mich., often wins awards for its corned beef sandwiches
and house baked bread, but it is equally notable for its open-book
business policy.
Every employee has access to data about the $60 million company, and
recently, each staff member had a chance to buy the first shares of
stock. Here & Now’s Robin Young sat down at Zingerman’s Deli with Ari Weinzweig, a co-founder of the Zingerman’s business empire.
Interview Highlights: Ari Weinzweig
How can you be a “lapsed anarchist” and run a successful $60 million-a-year business?
“There’s nothing in anarchism that’s opposed to organization. In
fact, it’s in favor of organization because it helps people to get to
greatness. The key is that it be freely chosen and that it’s not forced
on people, and generally that it’s not hierarchical other than what’s
appropriate.”
“Everybody, I believe, is a unique, creative and intelligent human being.”
On letting employees and former employees have an ownership stake in the company
“It’s the belief that the more generous you are with that work, the
more greatness you create. When you, from the heart, treat people like
intelligent human beings and give them the chance to have a say in
what’s going on, then great things come from that. I mean, it could be
harder in the moment, there’s something easier about just telling people
what to do, but I don’t think it’s healthy or sustainable and it’s not
natural.”
On Zingerman’s problem-solving formula and process
“There’s problems happening all the time. We make mistakes with
customers, a supplier may not show up, butter prices may shoot up, you
know at the bake house we use tons of butter, literally. What do you do?
Do you raise prices? Do bonuses go down? The whole model is the bosses
retreat to the back room and try to figure it out. We don’t really know
what we’re doing either, but we’re supposed to know what we’re doing, so
we retreat to the back room and then come back and announce some big
decision, which inevitably is flawed because there is no perfect
decision. Then everyone else goes into reactive contortions over what’s
wrong with it. What we would do here, if we did our job well, is to
start dialogue, for sure involving the staff that are working with
selling to the customers, what pricing do you think? What should we do?” You really ask the people making the sandwich what the pricing should be?
“Yeah, absolutely. Because it impacts them. So if we don’t raise
prices and profitability goes down, people’s bonus go down, and
eventually you can’t buy the equipment that you need – that they need to
do the work that they do. On the other hand, if you raise prices too
much and you lose sales, bonuses go down and you can’t buy the – you
know, everybody’s affected by everything.”
Ben & Jerry's Ice Cream was one of the first B-Corporations in the USA.
B Corps are a new type of corporation that uses the power of business to solve social and environmental problems.
B Corp
In 1988, Ben & Jerry’s was one of the first companies in the world to place a social mission in equal importance to its product and economic missions. Since then, the movement has grown and now has a unifying set of principles and criteria on which to evaluate socially responsible businesses, it’s called the “B Corp” movement (or Benefit Corporation movement). Certified B Corps satisfy a rigorous set of standards to achieve certification. True to our pioneering spirit, we became the first-ever wholly-owned subsidiary to gain B Corp Certification.
Ben & Jerry’s has always believed in linked prosperity - that all stakeholders connected to our business should prosper as we prosper, from those who produce the ingredients, to employees who make the product, to the communities in which the company operates.
B Corp Certification is the next chapter for socially responsible businesses. The Certification is supported by Unilever, and is fully aligned with their own ambitious sustainability agenda.
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